Dan is what people used to call a geek. He owned his first software company by the age of 17, producing flight- and train simulation games. After selling his company he worked for a marketing company developing promotion campaigns for costumers like Deutsche Telekom and Postbank. During this time he studied social science and English as a foreign language to become a teacher. After finishing his degree he decided to use his Marketing knowledge in the field of the adult industry. From there, he became one of the biggest dating affiliates in the DACH region.

These days Dan focuses on social media traffic. He works as head of sales and consultant for Socialhulk, one of the biggest blackhat infrastructure companies worldwide, developing tools to help people place their ads successful in social media.