Ines Petersen has worked in every aspect of online e-commerce for over 20 years, with extensive experience in program/billing development and management and traffic. For over 18 years she has specialized in international billing and traffic conversion, specifically focused on targeted conversion of European consumers and alternative billing options.

Ines brings a broad and varied background to any industry, along with a particularly keen insight into the customs and culture of the European markets. She can address all your questions on the entire user lifespan; attracting, enticing, converting, developing and retaining the customer to maximize lifetime revenues.